Electronic Journals

Social Science Research Center Berlin

by subject | by title | search | contact

  Journal of International Consumer Marketing

Licensed for the period: T&F Econ Konsortium: Vol. 9 (1997) - Readme
Licensed for the period: Vol. 9, Iss. 3 (1997) - Readme
Licensed for the period: Nationallizenz: Vol. 1 (1988) - Vol. 12 (2000) Readme
General information on the online edition:
Publisher:Routledge, Taylor & Francis Group
search publisher's open access policy in SHERPA/RoMEO
Subject(s):Business and Economics
Keyword(s):Konsumforschung, Marketing
Fulltext online since:Vol. 1 (1988)
Type of appearance:Fulltext, online and print
Pricetype:subject to fee
Annotation:Improve your understanding of cross-cultural/national aspects of consumer behavior, research, and application with the Journal of International Consumer Marketing. Designed to bridge the information gap in the current marketing literature, this managerially oriented, applied marketing journal not only satisfies the current information needs of practicing international managers and public policymakers by offering greater insight into the workings of their marketing policies and strategies on a world scale, but also provides fresh ideas and conceptual frameworks/constructs/theories for academic researchers and students of international marketing. Innovative ideas and new ways of looking at cross-cultural/national and comparative consumer behavior issues and concerns form the foundation of this new and exciting journal.
Please respect the publisher's terms of use.
For licensed journals the usual terms are:
  • Fulltext access is limited to staff and students of the institution.
  • Fulltext articles may be printed or saved solely for private use or for research purposes.
  • Systematic download of articles or search results is prohibited.
  • You are not allowed to pass articles (electronically or printed) to a third party.
List of participating Institutions with fulltext access.