Journal of Travel & Tourism Marketing
General information on the online edition:
|Routledge, Taylor & Francis Group
search publisher's open access policy in SHERPA/RoMEO
|Architecture, Civil Engineering; Business and Economics
|Fulltext online since:
|Vol. 1 (1992)
|Type of appearance:
|Fulltext, online and print
|subject to fee
|The Journal of Travel & Tourism Marketing is a managerially oriented and applied journal which serves as a medium through which researchers and managers in the field of travel and tourism can exchange ideas and keep abreast with the latest developments in the field. Before this journal was created, there was no professional journal dedicated entirely to the specific area of travel and tourism marketing from managerial perspectives. And in a recent survey of directors of four-year hospitality programs, the journal was rated sixth of refereed journals covering the field. This greatly needed journal expands professionals knowledge in the field through the innovations in applied marketing research and management practices.
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