Concept

Transformation & Visualisation

The transformer analyzes empirical data and creates concepts for visualization before the actual graphic design begins. Thus, the starting point of the communicative transfer process happens earlier: It starts with the generation and creation of knowledge. This translating task requires a thorough analysis of the data basis and possible structural models. 

For the designer, a profound knowledge of the content and its origins can help to generate new ideas. On the other hand, for scientists, this process of transformation and visualization can create a completely new understanding of their own subject. 

Literature Recommendations:

Otto Neurath Band
Gesammelte Bildpädagogische Schriften
Hrsg. Rudolf Haller, Robin Kinross, Hölder-Pichler-Tempsky, Wien, 1991
ISBN 3-209-00863-9
 
Otto Neurath
The Language of the Global Polis
Hrsg. Nader Vossoughian,
NAi Publishers, Rotterdam, 2011
ISBN 978-90-5662-798-0
 
The Transformer
Principles of making ISOTYPE Charts
Hrsg. Marie Neurath, Robin Kinross
Hyphen Press, London, 2009
ISBN 978-0-907259-40-4
 
Otto Neurath
From Hieroglyphics to ISOTYPE a visual autobiography
Hrsg. Matthew Eve, Christopher Burke
Hyphen Press, London, 2010
ISBN 978-0-907259-44-8

ISOTYPE
Design and Contexts 1925-1971
Hrsg. Christopher Burke, Eric Kindel, Sue Walker Hyphen Press, London, 2013 ISBN 978-0-907259-47-3
 
Designing Universal Knowledge
Gerlinde Schuller
Lars Müller Publishers, Baden, 2009
ISBN 978-3-03778-149-4
 
Die Geschichte der Welt in zwölf Karten
Jerry Brotton
C. Bertelsmann Verlag, 2014
ISBN-13: 978-3570011072
 
Objektivität
Lorraine Daston, Peter Galison
Suhrkamp Verlag, Frankfurt, 2007
ISBN-13: 978-3518584866