Dr. Maja Adena

Portrait Foto Dr. Maja Adena (David Ausserhofer)
David Ausserhofer


+49 30 25491 423
maja.adena [at] wzb.eu
Reichpietschufer 50
D-10785 Berlin
D 104
Research Fellow of the Research Department
Vice Director of the Research Department

Research fields

Economics of Philanthropy | Media Economics | Field and natural experiments


2020-present Vice Director of the research unit "Economics of Change", WZB Berlin Social Science Center

2013 Free University Berlin PhD in Economics

2012-2019 Research Fellow, research unit "Economics of Change", WZB Berlin Social Science Center

2012-2012 Research Fellow, Centre for Economic Analysis  (CenEA), Szczecin (PL)

2006 2012 Research Fellow, Department of Economics, Free University Berlin 

2006 2012 Berlin Doctoral Program of Economics and Management Science

2006 Free University Berlin Diplom in Economics

Selected Publications

Adena, M., & Hager, A. (forthcoming). Does online fundraising increase charitable giving? A nationwide field experiment on Facebook. Management Science.

Adena, M., Hakimov, R., & Huck, S. (2024). Charitable giving by the poor: A field experiment in Kyrgyzstan. Management Science, 70(1), 633-646, https://doi.org/10.1287/mnsc.2023.4702.

Adena, M., & Harke, J. (2022). COVID-19 and pro-sociality: How do donors respond to local pandemic severity, increased salience, and media coverage?. Experimental Economics25(3), 824-844, https://doi.org/10.1007/s10683-022-09753-y.

Adena, M., & Huck, S. (2022). Voluntary "donations" versus reward-oriented "contributions": Two experiments on framing in funding mechanisms, Experimental Economics, 25(5), 1399–1417, https://doi.org/10.1007/s10683-022-09759-6.

Adena, M., & Huck, S. (2020).Online fundraising, self-image, and the long-term impact of ask avoidance. Management Science66(2), 722-743, https://doi.org/10.1287/mnsc.2018.3232.

Adena, M., & Huck, S. (2019). Giving once, giving twice: A two-period field experiment on intertemporal crowding in charitable giving. Journal of Public Economics, 172, 127-134, https://doi.org/10.1016/j.jpubeco.2019.01.002.

Adena, M., & Huck, S. (2017). Matching donations without crowding out? Some theoretical considerations, a field, and a lab experiment. Journal of Public Economics, 148, 32-42, https://doi.org/10.1016/j.jpubeco.2017.02.002.

Adena, M., Enikolopov, R., Petrova, M., Santarosa, V., & Zhuravskaya, E. (2015). Radio and the Rise of the Nazis in Prewar Germany. The Quarterly Journal of Economics130(4), 1885-1939, https://doi.org/10.1093/qje/qjv030.

For full publication list, see here.


Working Papers:

Adena, M., & Huck, S. (2023). Support for the German right-wing populist party AfD diminishes subjective well-being – Experimental and survey evidence from Germany, conditionally accepted at PLOS ONE.

Adena, M., & Huck, S. (2023). How Does Facilitated Giving Affect Sales? A Field Experiment, earlier version, under revision.

Adena, M., Enikolopov, R., Petrova, M., & Voth, H. J. (2021). Bombs, broadcasts and resistance: Allied intervention and domestic opposition to the Nazi regime during World War II. WZB Discussion Paper (No. SP II 2021-301), under revision.

Timko, Ch. & Adena, M. (2023). Transparent app design reduces excessive usage time and increases willingness to pay compared to common behavioral design—a framed field experiment, WZB Discussion Paper (No. SP II 2023–302), under revision.